Saturday, 13 November 2010

Coca Cola and the polar bear

Protecting the Polar Bears
Feature story - December 15, 2005

In 1993, Coca-Cola brought polar bears into the homes of millions of people around the world through a creative, heartwarming advertising campaign. Since then, the Coca-Cola polar bears have become an icon of the holiday season and many television viewers look forward to seeing a new spin on the charming commercials every year. However, despite the care-free, party going atmosphere depicted in the popular advertisements, the situation in the Arctic is extremely grave. Global warming is threatening polar bears with extinction and we're taking action on their behalf.

Along with our friends at the Center for Biological Diversity and National Resources Defense Council, we filed a lawsuit today against the Department of Interior calling for protection of the polar bear under the Endangered Species Act. The act would provide broad protection to polar bears, including a requirement that all federal agencies make sure that any action carried out, authorized, or funded by the government will not "jeopardize the continued existence" of polar bears, or adversely modify their critical habitat.

We also created a commercial in the spirit of the Coca-Cola ads to draw attention to the polar bear's plight.

ART INSTALLATION IN STREET - Environmental advertising from Ogilvy New York

The purpose of this 2009 video advert from ‘Plane Stupid’ is to bring attention of the general public towards the impact of aviation industry on the natural environment.
Your flight has an impact. Plane Stupid's new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman.

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